Strategy

Cityvarasto's growth strategy focuses on managing and leasing properties, converting existing properties to modern self-storage facilities, acquiring new facilities to be converted to modern self-storage facilities and acquiring smaller self-storage operators.

Konala, Helsinki

Strategy cornerstones

Increasing the cash flow by optimising occupancy rates and rents of the self-storage facilities

Cityvarasto uses dynamic pricing in its self-storage offering to optimise the occupancy level and rental rate of its self-storage facilities. Cityvarasto's occupancy rate in the self-storage business was 79 per cent as at 30 June 2025 and average rent level as at 30 June 2025 was approximately EUR 25 per month per square metre (Includes only premises that have been acquired over a year ago per closing ). According to the Company's management, occupancy of the facilities tends to improve with the maturity of the self-storage facility.

Area conversions to self-storage use in existing facilities

Cityvarasto uses dynamic pricing in its self-storage offering to optimise the occupancy level and rental rate of its self-storage facilities. Cityvarasto's occupancy rate in the self-storage business was 79 per cent as at 30 June 2025 and average rent level as at 30 June 2025 was approximately EUR 25 per month per square metre (Includes only premises that have been acquired over a year ago per closing). According to the Company's management, occupancy of the facilities tends to improve with the maturity of the self-storage facility.

Investments in new facilities

In accordance with its strategy, Cityvarasto aims to acquire suitable properties and convert them into new self-storage facilities. Most of Cityvarasto's growth has been achieved organically but corporate and real estate acquisitions have been part of the growth. With regard to property locations, emphasis is placed on areas with a geographically sufficient population base.

Business acquisitions

In line with its strategy, the Company seeks to acquire, for example, smaller self-storage companies to expand its own self-storage business. Cityvarasto has during its operating history carried out on average 1–2 business acquisitions annually. According to the Company's management, the Company's disciplined investment target sourcing process, which combines proactive target sourcing and receiving proposals from potential acquisition targets enables the Company's further expansion potential through business acquisitions.

Growth of ancillary services

With the ancillary services, i.e. van rental and moving services, Cityvarasto is able to comprehensively offer services related to moving and storage. One strategic focus area of PakuOvelle.com's business is to bring visibility in traffic with its vans also to Cityvarasto and its self-storage services. The Company owns in total over 500 vans and has approximately 260 pick-up and drop-off points in the largest cities in Finland. With respect to PakuOvelle.com, Cityvarasto's strategy is to grow the operations further and expand its rental operations nationwide. Opiskelijamuutot is a moving service company, wholly owned by Cityvarasto Oyj, currently operating in Southern Finland.